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Forum Description
Social media marketing (SMM) is the use of social media platforms to connect with an audience, build a brand, increase sales, and drive website traffic. It involves activities such as publishing content, engaging with followers, analyzing results, and running advertisements on major platforms like Facebook, Instagram, X, and LinkedIn.
SMM allows companies to interact with existing customers, reach new ones, and track the success of their efforts through purpose-built data analytics. It has transformed the way businesses influence consumer behavior and is essential due to the unparalleled capacity of social media in connection, interaction, and customer data
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